CPG marketing experts connecting brands to category managers.

Targeted Ad Campaign to Category Managers


Stop Being Overlooked & Start Getting Noticed by Category Managers! Stand out during review season with tailored marketing strategies designed to put your brand in front of decision-makers. From social media refreshes to targeted ad campaigns, we’ll ensure your product stays top of mind.

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Real-Life CPG Brand Examples


One of the biggest mistakes CPG brands make is relying solely on their annual category submission to grab the attention of decision-makers. Research shows that it takes an average of 8-12 touchpoints for a buyer to make a decision. Without consistent engagement throughout the year, your brand is likely to fade from memory.

Targeted marketing ensures that category managers see your brand regularly, building recognition and familiarity over time. Here's How it works...

1. Targeted Ads:

Platforms like LinkedIn and Meta allow you to directly target decision-makers, ensuring that your brand shows up in their feeds. Ads that highlight your regional success, new product features, or customer testimonials help reinforce your brand’s story.

2. Engaging Social Media Content:

Use your social media channels to showcase regional highlights, community engagement, and consumer feedback. When decision-makers see your brand actively engaging with its audience, it builds trust and credibility. It’s important that they don’t just see you during the submission season but throughout the year.

3. Industry Publications and PR:

Position your brand as a thought leader by publishing articles or participating in interviews. These third-party endorsements give your brand additional credibility and help keep it top-of-mind for decision-makers.

Building a Successful CPG Brand


In today’s competitive Consumer Packaged Goods (CPG) market, breaking through isn’t just about having a great product; it’s about making sure your brand is known, trusted, and respected by both consumers and decision-makers. One of the most effective ways to achieve this is through a strategy that combines regional growth with targeted, year-round marketing aimed at category managers and other key decision-makers.

For most CPG brands, the smarter path begins with establishing a strong presence in a specific region. Here’s why:

1. Builds Brand Credibility:

When you grow regionally, you’re creating a strong base of local consumers who are familiar with your brand. Whether it’s through in-store demos, partnerships with local influencers, or sponsoring community events, these grassroots efforts build trust within a community.

For example, if you’re launching in a city like Portland, focusing on local retail partnerships and engaging directly with the community makes the brand feel authentic and trusted.

2. Generates Proof of Concept:

Regional success gives you data—sales numbers, consumer feedback, and social engagement metrics—that you can leverage when approaching national buyers. This proof of concept demonstrates that your product has traction, making category managers more likely to see you as a reliable choice.

3. Cost-Effective Growth

Regional marketing allows you to make a big impact with a smaller budget. Instead of spreading your resources thin across the entire country, you can focus on making a significant impression in one area before scaling up. It’s a sustainable way to build brand loyalty and momentum.